In Jan 2008 the FDA declared milk and meat products from cloned animals safe for human consumption. In March 2009 Ben & Jerry's launched Cylcone Dairy, a fake company that gets its milk exclusively from cloned cows. We held a sampling event (as Cyclone) on March 27th in New York City to get people's reactions to the idea of milk from cloned cows. On April 1st we revealed that Ben & Jerry's was behind the charade, letting consumers know we did it because we believe consumers should have the right to choose which foods they eat – and that's why we need a national clone tracking system, so people and companies can know where their food is coming from.