Facebook Marketing Solutions：《 Facebook Blue Ribbon "Best Campaign" Winners 》
Facebook Blue Ribbon "Best Campaign" Winners
Facebook announces the Blue Ribbon Award. The Blue Ribbon Award honors the top most creative and innovative and best performing campaigns and most engaging Pages each month. The clients and agencies will be recognized for their demonstrated abilities to engage with users in an authentic way. Their innovation exemplifies how best to approach advertising in the social web. Award winners receive a nice award plaque.
Lionsgate “Crank 2”
Lionsgate “Crank 2”
Lionsgate drove engagement, distribution and awareness of the Crank 2 movie by leveraging Facebook fan and event ad units to drive viewers into theatres.
Frito Lay Canada and OMD Digital Canada
Frito Lay Canada and OMD Digital Canada
http://www.facebook.com/Do
Frito Lay Canada &OMD Digital Canada – Doritos Guru Campaign
Doritos turned the brand over to Canadian consumers. They reached young snackers and enlisted their help to name the flavour of a new product and create a television ad. Canadian’s voted for the winner whose name was displayed on the bag (Scream Cheese). Their ad aired on TV and online, and they walked away with a guaranteed C$25,000 plus 1 % of net sales for the life of the product!
http://www.facebook.com/Do
Frito Lay Canada &OMD Digital Canada – Doritos Guru Campaign
Doritos turned the brand over to Canadian consumers. They reached young snackers and enlisted their help to name the flavour of a new product and create a television ad. Canadian’s voted for the winner whose name was displayed on the bag (Scream Cheese). Their ad aired on TV and online, and they walked away with a guaranteed C$25,000 plus 1 % of net sales for the life of the product!
Warner Bros. Pictures, Inc. & MediaCom Interaction “17 Again”
Warner Bros. Pictures is being recognized for their execution of an innovative way to generate awareness and engage their audience for the movie release of 17 Again, leveraging the celebrity status of Zac Efron. With the Facebook Home Page Road Block, over 350,000+ customized Virtual Gifts, Zac Efron buttons, were given and received, generating over 30 million organic impressions on opening day. This is a solid example of the power of social distribution on Facebook.
Victoria’s Secret
Victoria’s Secret wanted to drive tune-in of the Victoria’s Secret Fashion Show on CBS. They received an overwhelmingly 116,332 RSVPs directly through their ad unit and received an overall engagement rate of 1.5%.
Cadbury Crème Egg and PHD
The Cadburys Creme Egg campaign was the first UK advertiser to take advantage of Facebook Virtual Gift reach block reaching over 8 million unique users in 24 hours. Users were able to send a virtual Creme Egg to their friends along with a personal message. This was also supported by a number of Video Engagement ads in the lead up to Easter and just after, to continue the user engagement.
Adidas and Carat LA
The adidas Orginals’ US campaign celebrated 60 Years of Originality, adidas-Style. The adidas House Party campaign was aimed at leveraging their relationships with top athletes and celebrities like David Beckhan, Missy Elliot and Katy Perry to create engaging video ads that encourage users to comment and become fans of their popular community page on facebook. The adidas Originals Facebook Page encouraged two-way conversations with adidas consumers and inspired them through compelling brand stories integrating relevant artists, musicians and celebrities. The David Beckham Video Ad was highly engaging and a favorite among fans.
Sony Pictures Classics “Every Little Step”
For Sony Pictures Classics, their goal was to get as many people to show up for screenings of Every Little Step using Events on the Page and Become a Fan ads. They built up a fan base for each movie and then utilized the status update tool and Updates to notify people of screenings in their city.
Twentieth Century Fox Home Entertainment LLC "Marley and Me"
Twentieth Century Fox Home Entertainment LLC increased awareness around the release of the Marley & Me DVD by promoting the brand through an iconic virtual gift.
The Walt Disney Corporation “Hannah Montana”
Hannah Montana The Movie is the first feature length movie starring Miley Cyrus as Hannah Montana. To ensure females 13-17 were aware of the movie’s release, Disney ran RSVP units to raise awareness about the release date. The event was a great success with over 125,000 Yes RSVP’s and over 34,000 Maybe RSVP’s. It had an opening weekend of $34 million, surpassing expectations to lead the biggest Easter weekend ever at the domestic box office.