Facebook Marketing Solutions：《 Facebook Blue Ribbon Award Page Winners 》
Facebook Blue Ribbon Award Page Winners
Facebook announces the Blue Ribbon Award. The Blue Ribbon Award honors the top most creative and innovative campaigns and most engaging Pages each month. The clients and agencies will be recognized for their demonstrated abilities to engage with users in an authentic way. Their innovation exemplifies how best to approach advertising in the social web.
To determine the best pages, we looked at the most popular pages by fan count and then looked at interactions of the fans with the Page ratio (defined as comments, likes).
Award winners are presented with a nice award plaque by the respective sellers.
For the month of April, the top Pages are:
H&M
H&M Hennes & Mauritz and H&M Red Room
http://www.facebook.com/hm
Starbucks
http://www.facebook.com/st
Vitaminwater
Glaceau
Vitaminwater
http://www.facebook.com/vi
To determine the best pages, we looked at the most popular pages by fan count and then looked at interactions of the fans with the Page ratio (defined as comments, likes).
Award winners are presented with a nice award plaque by the respective sellers.
For the month of April, the top Pages are:
H&M
H&M Hennes & Mauritz and H&M Red Room
http://www.facebook.com/hm
Starbucks
http://www.facebook.com/st
Vitaminwater
Glaceau
Vitaminwater
http://www.facebook.com/vi
H&M is being recognized for its innovative and engaging Facebook Page, a community of well over 1,000,000 Fans. With a focus on keeping the Page current and generating maximum viral distribution, H&M utilizes Page Tabs, constantly updating the Page around specific promotions, seasonal trends, store openings, and new designer launches. H&M takes advantage of all of the newest Engagement Ads, including Become a Fan, Polling, and Event RSVPs, targeted at national and local markets, to open demographics as well as fashion enthusiasts. By focusing on creating an interactive dialogue with their most ardent fans, rather than simply pushing information, H&M has leveraged the Facebook platform to centralize a global community that shares a common love for the H&M brand.
Starbucks uses their brand pages to listen to and engage with their 1.7M and growing fans. They leverage status update to share information relevant to their Facebook fans and make excellent use of tools such as events, notes and discussions.
Campaign: The Great Debate
Description: Who's better? LeBron or Kobe? Vitaminwater is asking Facebook users to weigh in on the question, “Where do Kobe and LeBron rank among the greatest of all time?”. Users who Become a Fan of Vitaminwater have access to discussions, polls, activities and exclusive content around these two players (and Vitaminwater partners). Over 21k votes have been cast and thousands of comments been made. With this unique and fun campaign Vitaminwater has grown its fan base and made real connections with users throughout the country.
Description: Who's better? LeBron or Kobe? Vitaminwater is asking Facebook users to weigh in on the question, “Where do Kobe and LeBron rank among the greatest of all time?”. Users who Become a Fan of Vitaminwater have access to discussions, polls, activities and exclusive content around these two players (and Vitaminwater partners). Over 21k votes have been cast and thousands of comments been made. With this unique and fun campaign Vitaminwater has grown its fan base and made real connections with users throughout the country.